PepsiCo India and Airtel have joined hands to offer customers upto 2 GB of Free Airtel 4G Data with every purchase of LAY’S, Kurkure, Uncle Chipps, and Doritos packs.
As part of a special initiative program for the upcoming festive season, PepsiCo India partnered with Airtel to offer free 4G data to Airtel Prepaid customers on purchase of Rs 10 and Rs 20 packs of chips. Customers will get 1GB of data coupon in Rs.10 pack and 2GB data coupon in Rs.20 pack. Airtel customers can utilize this offer for a maximum of three times per mobile number with different coupons for a grand total of 6GB data.
To avail the benefit, costumers can simply check for the free data code printed inside the snack pack and go to the Airtel Thanks app – ‘My Coupons’ section and enter the code to claim the free data offering. Once the user has availed their code, the data can be redeemed immediately or at a later date till January 31st, 2021. Once redeemed, the promotional data will be valid for 3 days per coupon.
The ‘new normal’ has catapulted everyone into a more digital world than ever before. At PepsiCo India, as part of our digital-first approach, we follow evolving digital trends and develop matching strategies. Our insights showed us that consumers are enjoying our products and seeking convenience while working and watching content at home. The partnership with Airtel is therefore a perfect fit that will further complement the in-home experience of consumers. With the festive season kicking in, the special initiative, truly emphasize the importance of staying connected with friends and family.Dilen Gandhi, Senior Director and Category Head – Foods, PepsiCo India
Recently, the company’s chairman Sunil Bharti Mittal was facing the wraith of users after an interview of his aired where he reportedly asked customers to ‘prepare to pay a lot more’ as the company is planning to increase data rates by upto Rs 100 per GB.