The ongoing ‘YouTube vs TikTok’ internet war and the anti-Chinese sentiment owing to the coronavirus pandemic have led to the rise of a new app called ‘Mitron’. The Indian short video-sharing app has reportedly gained the Number Two spot on the Google Play Store within a month of its release.
Mitron is basically a blatant copy of TikTok, the popular short form video application around the world. A student of IIT Roorkee has developed the Mitron app and works exactly the same as its Chinese rival TikTok. It offers an easy user interface to create, edit, and share videos. Like TikTok, users can simply swipe up or down to browse through various videos available on the platform. Ever since its release a month ago, the app has been downloaded over 5 million times on Android. It is not yet available on Apple’s App Store and might take some time before it gets certified. As Deepak Abbot aptly said on Twitter, “Name of the app is the growth hack here”.
Users need to sign up to upload their own videos. After signing up, they can tap on the record button, edit the video and then tap ‘Publish’ to upload the video. One can also follow other users to watch their uploaded content on the app.
Outside China, India is TikTok’s largest market, which accounts for over 30.3 percent or 611 million app downloads.